In light of other topics on the forums regarding players not getting along a few community events would surely help mend some of the problems.
So basically, I was thinking of a community clanwar, everyone who wants to plays opts in, and then randomly gets paired up with a partner(s) to participate in an (official?) clan war? This would no doubt help players interact with each other, and hopefully form some kind of cohesion.
I won't write a massive essay, thats the idea, hopefully people will like it.